Franchising, artificial intelligence and governance examined at the intersection of executive practice and academic research.
An intervention in two foodservice franchise networks shows how predictive and prescriptive models can transform field consulting. AI analyzes indicators, diagnoses cause-and-effect relationships and recommends action plans, freeing human teams to focus on relationships and more complex problems.
Daniel Guedes & Paulo Renato de Sousa · Fundação Dom Cabral
How can power be distributed without losing standards? And how can support be provided without removing the franchisee’s decision-making capacity?
The article proposes the Decentralized Autonomous Franchise (DAF), an architecture that combines smart contracts, tokenized governance and reputation systems to create more transparent, participatory and auditable networks.
Daniel Guedes & Douglas Wegner · Fundação Dom Cabral
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A conceptual model of how franchisor support can expand judgment and autonomy or, conversely, generate dependence, silence and hidden innovation. The proposal organizes four dimensions of the network’s holding architecture.
Daniel Guedes · GDS Science
Read Executive Paper →GDS Scale Insights connect operating experience, governance and research to understand the mechanisms that allow a good network to become a platform for enduring growth.
